Affiliate Disclosure
F7 Casino is funded through affiliate partnerships with online casino operators. This page sets out precisely how the model works, what it costs you, and the rules that prevent the funding mechanism from bleeding into editorial output. The wider site-level context sits on the About page, while the flagship operator review is on the F7 Casino homepage. If you have read this kind of page on competing review sites and want only the differences, the short version is at the foot of the page.
1. How F7 Casino gets paid
When a reader clicks an affiliate link on F7 Casino and registers an account on the operator's site, F7 Casino may earn a commission. That commission is paid by the operator from its own marketing budget. It is not paid by the reader and does not add any cost on the operator's platform. Two structures are widespread across the industry, and F7 Casino works with both depending on the partnership: a fixed CPA (cost-per-acquisition) settled once on a qualifying account creation, and a revenue-share arrangement under which a small percentage of the operator's net gaming revenue from that account flows back to F7 Casino over time. The plumbing is invisible to the reader; the only practical effect is that the operator knows, when the account is opened, that the click came from this site.
2. What it costs you
Nothing. Affiliate links cost the reader precisely the same as direct links. Bonus offers do not shift. Stakes are unchanged. Withdrawal speeds are unchanged. The price you would pay to play on the operator's site is identical whether you arrive through an F7 Casino link, a Google ad, or by typing the URL straight into your browser. If anything, partner pages occasionally carry an exclusive welcome offer that runs slightly better than the default. Where that happens, the relevant review states it explicitly.
3. Why this is allowed to be neutral
The honest answer is reputation arithmetic. A casino review site survives by being right about which operators are worth registering on. Inflate scores to flatter partner brands, and inside a few months the audience that drives traffic — and therefore drives commissions — moves to a rival. The long-term commercial interest of an affiliate site is the same as its editorial interest: tell the truth about which operators are sound and which are not. A consistent rating framework runs identically against every operator we review, partner or not. F7 Casino has scored partner operators at six and below, and has scored operators with no commercial relationship at eight and above.
4. What "not influencing the review" means in practice
Three concrete rules govern this. Rule one — partnership status feeds nothing into the score: each of the eight criteria is graded purely against observed performance, with no other input allowed. Rule two — partnership status does not purchase favourable framing either: where a partner has a soft spot (slow withdrawals, opaque bonus mechanics, a thin live-dealer lobby, etc.) the issue lands in the review under whichever criterion it falls into, exactly as it would for any non-partner. Rule three — operators get no pre-approval over content; nothing is sent to them for sign-off. Operators encounter F7 Casino reviews for the first time when they go live, same as anybody else on the open web.
Two further rules govern factual updates. If an operator writes in to flag a factual error in an F7 Casino review, we check the claim, correct it if it is wrong, and add a dated note at the foot of the review describing what changed. This applies whether or not the operator is a partner. If an operator writes in to argue that a low score is "unfair" without identifying a factual error, we hold the score and reply that the same rating methodology applies to every operator on the same terms.
5. Recognising affiliate links
Each outbound F7 Casino → operator link is tagged with rel="nofollow noreferrer noopener", which is the convention that flags a commercial relationship to search-engine crawlers. The visible URL on most such links is actually a tracking redirect served at /go on this domain; we use it to register the click for our own analytics, then bounce the visitor onward to the operator. From the visitor's perspective the browser ends up at the operator's page exactly as a direct visit would — nothing additional is appended to the operator URL client-side. A separate class of outbound links — to regulators, helplines, news outlets, game studios — does not constitute affiliate traffic and carries only the rel="noreferrer noopener" attribute.
6. Compliance with disclosure rules
UK-side, two regulatory hooks apply. The Consumer Rights Act 2015 bans misleading commercial practices outright, while the CMA together with ASA guidance on undisclosed affiliate marketing requires any affiliate tie to be flagged plainly enough that the average reader recognises the commercial framing. This page acts as the global disclosure for F7 Casino, and individual operator reviews layer on an inline disclosure block placed above the first affiliate CTA — so the partnership is visible long before a reader reaches the footer. Visitors arriving from outside the UK should note that the FTC (in the United States) and the CMA (in the United Kingdom) operate broadly similar disclosure regimes for advertising targeting their own residents.
7. Commitments to readers
The summarised obligations F7 Casino takes on as part of the funding model are deliberately short. Affiliate disclosure stays visible and unburied. Each review follows a fixed scoring methodology which does not flex for partner brands. Mistakes get corrected against a published timeline rather than at convenience. Operators have no preview right over content. Affiliate status is also marked up in the HTML itself, so technically literate readers can verify it on the page without relying on us. The full editorial procedure — fact-checking, source hierarchy, correction handling — is documented on the Editorial Policy page. Anything that looks like a breach of these obligations can be raised through the Contact page, where substantive complaints are logged against the specific review they relate to.
8. Wider context for readers
Three points sit alongside this disclosure. The player-protection commitments baked into every operator score are explained on the Responsible Gambling page. Privacy practices governing any data collected from you while reading F7 Casino are documented on the Privacy Policy page, with the technical detail on cookies and similar storage set out on the Cookie Policy page. The full menu of what we cover starts at the F7 Casino homepage and runs out from there.